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DeCAL: Our Impact Measurement
and Management Methodology

UpMetrics' impact measurement and management methodology, known as DeCAL, provides a strategic step-by-step process that empowers organizations to Define, Collect, Analyze, and Leverage impact data to drive greater social outcomes.

Data is transforming how the philanthropic sector drives impact.

From program design, to resource/grant allocation, to storytelling for fundraising, data is changing how mission-driven organizations drive impact.

While leaders in the philanthropic sector agree that collecting, analyzing, and leveraging data to maximize impact is the goal, becoming data-driven doesn’t happen overnight. However, it also doesn't have to be complex.

UpMetrics 4-step IMM methodology, known as DeCAL, provides a strategic process that guides organizations to Define, Collect, Analyze, and Leverage data in order to become more data-driven and accelerate meaningful change.

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Why DeCAL? And How To Do It

To truly get a clear picture of your organization's social impact, you need to gather and analyze data that shows you the progress you're making toward the smaller goals that will get you closer to accomplishing your mission.

But why should your organization learn how to measure social impact? Think of it this way: Impact measurement allows you to go beyond saying, "Our organization is making a true difference in society" by helping you to back up this claim with data

Having impact data on your side then allows your organization to: 

  • Provide organizational leaders (like a board of directors) with the information needed to govern successfully 
  • Stay accountable to your community and stakeholders 
  • Make informed decisions to improve and optimize your programs and initiatives  
  • Strengthen employee morale as you remind your team of the real-world effects of its day-to-day work
  • Prepare your organization for future growth 
  • Effectively recognize supporters for their contributions
  • Inspire more support by enriching your marketing or outreach efforts through effective impact storytelling 
  • Demonstrate impact to grantmakers or investors, which can help you continue to receive funding, make a case for increasing funding, and support you as you create new grant applications
 
Click into each section on the right to explore the 4 steps in our DeCAL Methodology - Define, Collect Analyze, Leverage. 
Define
Collect
Analyze
Leverage
managed services
Professional Services

A team of experts at your fingertips

If your organization needs additional support through the DeCAL process, consider purchasing a professional services package.

With professional services, our social sector experts can become an extension of your team, providing strategic guidance and support throughout your engagement with us, as well as hands-on execution of some key deliverables, including:

  • Impact framework design and validation using industry-leading standards
  • Definition of a customized, dynamic menu of dashboards and visualizations by functional area
  • Collection, integration and transformation of program-specific data
  • Delivery of dashboards and analytics for your programs and departments
But Don't Just Take Our Word For It

What Customers Say About UpMetrics

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Partnering with UpMetrics has made our impact analysis work possible. This information is essential in our normal, daily operations but even more critical during this time of crisis. With impact data, we are able to quickly identify needs and respond to support the local community.

James Lopez III LADF

James Lopez III

Manager, Strategy and Impact, ​Los Angeles Dodgers Foundation
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We wanted to be able to know that we were making an impact, and we wanted to be learning with grantees and the community.

Ultimately, our partnership with UpMetrics supports our grantees’ ongoing learning, which in turn enables them to share more meaningful information and insights with us in place of traditional reporting.

Jessica Mindnich

Senior Director, Ewing Marion Kauffman Foundation