The types of information we may collect or that you may provide when you purchase, download, install, register with, access or use our services (collectively, the “Service”), including information which can identify you personally (“Personal Data”).
Our practices for collecting, using, maintaining, protecting and disclosing that information.
2. Intended Users
The Service provides a data analytics platform that allows our customers, primarily social sector professionals, to upload and analyze data, some of which may include data about individuals that is uploaded by our customer or gathered from surveys conducted by us as directed by our customers (“Individual Data”). Management of Individual Data is controlled by those customers, and our only use of Individual Data is to store it and to make it available to the applicable customer as part of the Service. Accordingly, if you are an individual desiring to exercise rights or choices with respect to Individual Data, please make your request directly to the applicable third party for whom we process that data. Where we receive such requests directly, we will address them in compliance with applicable law.
A Note About Student Data. The Service may be used by a school, school district, teacher, program or professional to operate programs for students (“ Students”). Through the provision of our Service, we may collect personally identifiable information from our customers about students (“Student Data”). We consider Student Data to be highly confidential and do not use such data for any purpose other than providing our Service to the applicable customer. Please see Section 12 to learn more about how we protect Student Data and comply with applicable laws.
Information We Collect and How We Collect It:
3. Information You Provide to Us
We collect information about you when you use the Service, which can include information you provide to us when you download, register with or use the Service or otherwise engage with us, such as your first and last name, email address, telephone number or postal address and other information you voluntarily provide to us, such as in response to surveys we conduct on behalf of our customers.
4. Information Collected Automatically
When you download, access and use the Service, we may collect certain types of usage information automatically. This information is typically collected through a variety of tracking technologies, including cookies (or mobile cookies), web beacons, embedded scripts, file information and similar technology, and we may use third party service providers to collect this information. For example, we may collect:
Usage Details: When you access and use the Service, we may automatically collect certain details of your access to and use of the Service, including how frequently you access the Service, whether you open emails, logs and other communication data and the resources that you access and use on or through the Service.
Technical Information: We may collect information related to a customer’s use of the Service, such as IP address, operating system, and browser type .
Analytics information: We may collect analytics data, or use third-party analytics tools (collectively, “Analytics Tools”), as further described below.
Analytics Tools we use include Google Analytics, Mixpanel, Chameleon, Hotjar, Redash and Facebook Pixel. Google Analytics is a web analysis service that employs cookies that are stored to your computer in order to facilitate an analysis of your use of our websites. The information generated by these cookies, such as time, place and frequency of your visits, including your IP address, is transmitted to Google’s location in the US and stored there. Google uses this information to analyze and report on your use of our websites. Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. We employ the extension "anonymizeIp" which abbreviates and thereby anonymizes your IP address before transferring it from EU/EEA member states.
You can opt-out of making your activity on our websites available to Google Analytics by installing the Google Analytics opt-out browser add-on from https://tools.google.com/dlpage/gaoptout.
We may use visitor action pixels from Facebook, Inc. that provides us with anonymous data (i.e. data that cannot identify you individually) to analyze usage of our website by visitors who navigate there from Facebook or a Facebook ad. For further details, please see Facebook’s Data Policy, available at https://www.facebook.com/about/privacy/.
5. How We Use Your Information
We use information that we collect about you or that you provide to us to:
Provide you with the Service and its contents, and any other information, products or services that you request from us.
Contact you about your account/subscription, including expiration and renewal notices.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To improve, personalize, and develop our Service.
Notify you when Service updates are available, and of changes to any products or services we offer or provide though it.
The information we collect automatically through tracking technologies helps us to improve our Service and to deliver a better and more personalized experience by enabling us to:
Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Service according to your individual interests and to personalize your content.
Speed up your searches.
Recognize you when you use the Service.
Track website usage for various purposes including website optimization, website improvement, sales, marketing, and billing.
We do not respond to Web browser “Do Not Track” signals or other mechanisms, because we do not collect Personal Data for the purpose of , or create user profiles for, tracking users’ online activities over time and across third-party Web sites.
If you provide us with an email address, whether through registration or by requesting to receive our newsletter, we may use that information to contact you in the future to provide you with our newsletter and to tell you about products and services we believe will be of interest to you, and by providing your email address, you are providing your express consent for us to do. If we provide such communications, we will include instructions permitting you to “opt-out” of receiving them in the future.
6. Disclosure of Your Information
Other users of the Service. We share information among individual representatives of the same customer when they collaborate on the Service. You may be able to restrict the visibility of certain information to other members in your group or team by adjusting your privacy settings in your Account profile.
UpMetrics makes every effort to assure all Third-party technology vendors are compliant and do not compromise the integrity, security, and privacy of UpMetrics or its customer data.
Service Providers are prohibited from accessing UpMetrics’ information security assets until a contract containing security controls is agreed to and signed by the appropriate parties.
Service Providers must ensure that organizational records are protected, safeguarded, and disposed of securely. UpMetrics strictly adheres to all applicable legal, regulatory and contractual requirements regarding the collection, processing, and transmission of sensitive data such as Personally-Identifiable Information (PII).
UpMetrics may choose to audit Service Providers to ensure compliance with applicable security policies, as well as legal, regulatory and contractual obligations.
We may also disclose Personal Data (i) to comply with any court order, law or legal process, including to respond to any government or regulatory request; (ii) to enforce our rights arising from any contracts entered into between you and us, including our Terms of Service, subscription agreements, terms of sale, and for billing and collection; and (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company’s customers or others.
We may disclose de-identified or aggregated information and other non-identifying information about our users, without restriction, provided that in all cases such information does not identify any individual.
UpMetrics does not sell or license your Personal Data to any third party for their direct marketing purposes.
7. Accessing and Deleting Your Personal Data; Disclosure Limitation
A. Review or Delete Your Information.
UpMetrics takes all reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. However, the accuracy of that information depends largely on the information being provide d.
If you’re a customer, you can review and change your Personal Data by logging into the Service and visiting your Account profile page. You may also send us an email at support@UpMetrics.com to request access to, correct, or delete any Personal Data that you have provided to us, or to delete your Account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
B. How to Control Your Communications Preferences
You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).
C. Additional Options for Limiting Disclosure
Cookies. As noted above, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site and the Services .
Communications. If you’ve signed up to receive promotional communications from us, you may opt out of receiving them by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about our ongoing business relationship.
Notice Regarding Additional Rights:
YOU MAY HAVE THE RIGHT TO EXERCISE ADDITIONAL RIGHTS WITH RESPECT TO YOUR PERSONAL DATA WHICH ARE AVAILABLE TO YOU UNDER APPLICABLE LAWS, INCLUDING: (A) RIGHT TO ERASURE, DELETION OR CORRECTION OF PERSONAL DATA; (B) A RIGHT TO OBJECT TO, OR TO RESTRICT, PROCESSING OF PERSONAL DATA, OR (C) A RIGHT TO REQUEST INFORMATION ABOUT DATA WE COLLECT OR TO REQUEST PORTING PERSONAL DATA. IF YOU WOULD LIKE TO EXERCISE SUCH RIGHTS, PLEASE CONTACT US AT SUPPORT@UPMETRICS.COM WITH YOUR SPECIFIC REQUEST. WE WILL CONSIDER YOUR REQUEST IN ACCORDANCE WITH APPLICABLE LAWS AND, WHERE REQUIRED TO ADHERE TO YOUR REQUEST, WE WILL DO SO WITHIN THE TIME PERIODS REQUIRED BY APPLICABLE LAW. TO PROTECT YOUR PRIVACY AND SECURITY, WE MAY REQUIRE YOU TO TAKE STEPS TO VERIFY YOUR IDENTITY BEFORE COMPLYING WITH THE REQUEST AND MAY CHARGE A FEE TO PROCESS YOUR REQUEST AS ALLOWED BY APPLICABLE LAW.
8. Data Retention
We may not be able to immediately or completely delete all data in all instances, such as information retained in technical support records, customer service records, backups, and other similar business records. We will not be required to delete any information which has been de-identified or disassociated with personal identifiers such that the remaining information cannot reasonably be used to identify a particular individual.
9. Data Storage
UpMetrics is located in the United States. Personal Data collected through our Service may be stored and processed in the United States or any other country in which UpMetrics or its affiliates or service providers maintain facilities.
To protect the confidentiality, integrity, and availability of data, both for UpMetrics and UpMetrics’ customers, complete backups are performed daily to assure that data remains available when it’s needed and in the case of a disaster.
10. Change of Control
11. Data Security
The security of your Personal Data is very important to us. We have implemented a variety of physical, administrative and technological safeguards designed to preserve the integrity and security of the Personal Data we collect and to protect against unauthorized access to such information. These include internal reviews of our data collection, storage, and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to Personal Data to UpMetric’s employees, contractors, and agents who need to know that information in order to operate, develop, or improve our services. Our employees may be subject to disciplinary action, including termination, if they fail to meet privacy and confidentiality obligations. However, no security system is impenetrable—for that reason, we cannot guarantee the security of your Personal Data. If Personal Data under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and take all steps required by applicable laws and regulations and our agreements with our customers.
At the same time, the safety and security of your data also depends on you. We advise you to take security precautions to protect your information. For example, although UpMetrics encrypts data in transit, we urge you to encrypt data prior to transmitting it to the Company. Where we have given you (or where you have chosen) a password for access to certain parts of our Service, you are responsible for keeping this password confidential. We ask you not to share your password with anyone, and to regularly change your password using best practices on password complexity.
Clients are able to share analyzed results publicly, and UpMetrics does not restrict the sensitivity of data being uploaded. For this reason, it is important to ensure necessary security measures are taken, as UpMetrics will not be held liable for inadvertent confidential data public exposure .
12. How Does the Company Protect Student Data and Comply With Laws?
Our collection, use and disclosure of Student Data is governed by our Terms of Service and/or any other agreement with our customers, by the provisions of the Family Educational Rights and Privacy Act (“FERPA”), the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws that may relate to the collection and use of Personal Data of students. If you have any questions about our collection and use of Student Data, please contact us at support@UpMetrics.com. If you have any questions about reviewing, modifying, or deleting the Personal Data of a student, please contact your school, organization or customer directly.
When we access Student Data through the provision of our Services, the following core principles guide our decisions around data, security, and technology :
UpMetrics does not collect, maintain, use or share Student Data beyond that needed for an authorized educational or school purpose, or as authorized by our contracts.
UpMetrics does not use or disclose Student Data for targeted advertising purposes.
UpMetrics does not build a personal profile of a Student other than in furtherance of a K-12 School purpose, or as authorized by a parent .
UpMetrics will work towards developing and maintaining a comprehensive data security program designed to protect the types of Student Data maintained by the Company.
UpMetrics will not knowingly retain Student Data beyond the time period required to support our customers’ purposes.
UpMetrics will clearly and transparently disclose our data policies and practices.
14. Contacting Us
SportUp, Inc. d/b/a UpMetrics
201 Spear Street, Suite 1100
San Francisco, CA 94105