CASE STUDY

Empowering Growth with Data:

How NewBo City Market Harnesses Impact Reporting to Drive Community Development and Unlock Funding

NewBo City Market Leverages UpMetrics' Impact Measurement Platform and Services to Simplify Reporting, Drive Strategy Around Measurable Objectives, and Unlock Funding for Expansions and Shopkeeper Support
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"Previously we relied heavily on anecdotal evidence to prove our mission and impact, but we can now use a combination of stories and concrete data to better illustrate impact in our community."

- Sarah Blais, Senior Director of Market Operations

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NewBo City Market is a nonprofit with a mission to foster regional economic development by uplifting entrepreneurs and artists through an equitable business incubator, accessible public programming, and a community gathering space in Iowa.

Customer Since: 2023
Vertical: Nonprofit/ Cohort Grantee

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Challenges before UpMetrics

  • Prior to UpMetrics, the team had data collection systems for event attendance, but they were never able to cross reference sales and attendance.

  • There was no reliable intake system for information on shopkeepers.

After Engaging with UpMetrics

  • Major Achievement: Received $1.3M grant from the US government in 2024 due to exceptional impact measurement and reporting.
  • They have greatly improved their reporting practices and coverage, increasing the percentage of businesses voluntarily reporting from around 40% to over 90%.
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