ILC Session

Measuring What Matters: How to Demonstrate Impact

Featuring insights from Camelback Ventures

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This on-demand ILC webinar features Melvin Freeman, Sr. Director of Data & Strategy at Camelback Ventures, in conversation with Stephen Minix, the Sr. Director of Community at UpMetrics. 

In this session, we explore:

  • Challenges faced when tracking beneficiary outcomes
  • Establishing clear, long-term social and environmental impact metrics
  • Best practices for gathering authentic feedback from beneficiaries
  • Incorporating real-time data to adjust strategies
  • Balancing financial performance with social impact

This is a must-watch session for anyone involved in impact investing, portfolio management, or responsible for driving measurable social change through their investments.

Watch On-Demand

Melvin Freeman Camelback Headshot

Featured Speaker

Melvin Freeman is the Senior Director of Data & Strategy at Camelback Ventures, a social impact investment firm dedicated to increasing access to opportunity for entrepreneurs of color and women. Melvin leads a team focused on evaluating the effectiveness of Camelback's portfolio companies and generating insights to support their growth. Melvin's work at Camelback builds upon his experience in using data to drive positive change. He is committed to helping social impact organizations maximize their effectiveness and achieve lasting results.

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